FROM BEHIND THE SCENES

We know what you're thinking. Where is the Haight-Ashbury RVCA store?
Good question, and don't worry, we're coming right along. Estimated opening date is now scheduled for the end of August/beginning of September crux. And trust, it's worth the wait. We're unleashing a lot more than our smart new Fall line. The creators of Family Books in Los Angeles have recently become part of the "RVCA FAMILY", and in turn have sent us some choice literature/videos. Some of our favorites are Paperrad's new picture book Pig Tales and Director Alejandro Jodorowsky's (El Topo) box set. Everything from poetry by San Francisco's own legendary Lawrence Ferlinghetti (co-owner of City Lights Bookstore) to No One Belongs Here More Than You, by the whip-smart Miranda July (director and author of Me You and Everyone You know).
To top it all off  we've been lucky enough to showcase one of San Francisco's own amazing photographers Stefan Simikich.

We are excited, and we think you will be too. It's a real treat to see all of this come up around us and we think you'll love the final outcome.
And when that time comes, we encourage you to dig in.